I was tending my Twitter account in the wee hours this morning and reviewed a Web Design firm named aShadow LLC out of Marysville Washington. Their website is clean, sleek, simple and elegant! Very few websites nowadays make you feel that “aahhhh, FINALLY!” feeling when you’ve been searching. This one did it for me and I’ve started promoting them on my Twitter account. Afterall, they provide the gambit: Marketing, Web Design, eCampaigns, Project Management, Adminstration, Graphic Design, Brand/Identity services, just the kick in the pants any new or flailing small business needs to help them on a road to health.
One familiar thing struck me however when I visited the site. Most business who provide such a variety of business services in the marketing arena often have a “secular/sacred” split between their business, and the promotion of their own brand. You know the expression, the cleaning lady’s house is never clean? I looked on the contact page and realized that their use of the following social media tools doesn’t really stand out:
Twitter (@aShadowLLC) and they also have
The icons are present, but they are a “Shadow” at the very bottom of their pages so its easy to miss. Another missed opportunity I see; have your web designer (coder) put the following in every web page for your business
<TITLE>My business Name + Slogan ~ Follow us on Twitter @aShadowLLC</TITLE>
At least by looking at the title bar (the words just to the right of the browser icon) just above the “File, Edit, View” menu, potential customers who stumble across your site in search engine results will see that you are eating your own dog food and using the very tools you promote. Shadow LLC isn’t the only business missing out on this meta data opportunity.
Another thing everyone should do is check your business cards. Yes, I know its expensive to reprint but if you’ve not advertised (at least on the back of the card) that your customers can contact you a variety of ways through your social networking accounts, you might want to start the new year off right making the improvements and changes I’ve mentioned in this blog posting.
I do hope you all take a look at Shadow LLC’s website and consider them if you’re in the market for assistance with your small business or start-up. So, to recap: Business Cards, Your Website’s Contact Page, and the Meta Data in the “Title” code of your pages are additional avenues to cross-link your internet resources, drive traffic to every e-presence you maintain and give the search engine bots something to consume.