I felt it necessary to cover this topic in detail because from my observations, a good many Twitter users do NOT adhere to the behaviors understood to be practiced by a true “Follower.” Lets start with the dictionary definition of the term.
Merriam-Webster defines a “Follower”:
a : one in the service of another : retainer
b : one that follows the opinions or teachings of another
c : one that imitates another
These are actually very good definitions so lets take them one by one and I’ll show you HOW you can actually turn this definition into a practice that will increase the number of Twitter users who choose to follow you as well as increase your brand among the other competitors in your market sphere:
a. One in the service of another:
If you are the follower of a Physical Trainer, this means that you admire this individual for their expertise, how their practices yield results in their life, and you closely observe the habits that make this individual’s talents stand out amongst his or her peers. You may through word of mouth, recommend this expert to friends and family because you admire how this individual has assisted or helped you discover how your own body works (metabolism, circadian rhythms, sleep, diet, exercise, etc). The same holds true of Twitter. By
being “in the service of” another this is a little hint for you to find another complementary business and reach out to them. Start cross-tweeting laudatory comments about their products, services and customer support. One good deed deserves another. Those businesses and individuals will return the compliment. These cross-tweets draw the attention of your followers and those you are following which is great for “getting your name out there!”
b. One that follows the opinions or teachings of another: If you follow someone, or a group of people specifically known for their skill, craft, knowledge, take the time once a week or so to actually click on their name in your “following” list and read through the last few days of their Tweet timeline. You will learn more about the individual and what type of communicator they are. Too many people in life are in transmit mode only. You want your follower and following base to consist of people who actually do “Follow” you. Tweet unto others… Ray Crock of Amway built his empire based upon a “do as I do” model of business replication success! So take a look at how other successful individuals and businesses are incorporating Social Media tools into their business processes. A large number of followers doesn’t necessarily translate into fiscal solvency or wealth, but it definitely impacts your brand. Your brand is the cornerstone of stability for your identity or your business.
c. One that imitates another: It is said that imitation is the best form of flattery. Well, there’s no exception to that rule in Twitterville either! Using Social Media tools to increase revenue, increase traffic and volume to your site, your store isn’t exactly a natural art for most people. It takes time, and keen skills of observation in order to effectively strike the right town and tempo of your Tweet deck to gain desired results. You can save yourself a lot of time by looking at those across several business fields that are successful. Look at their tweet timeline and click on their Retweets by Others list. Examine the wording, the time of day, the individual they directed the retweeted tweet to if anyone and just how many people retweeted the message. Over time, you will begin to subconsciously ingest the intuitive instinct best suited for your business or field of interest.
I hope this article has been of interest and will be a help to you in defining your communications strategy in the world of connecting to others.
Cheers all, and have a great weekend!