This post offers a brief summary of an article found using the Elton B. Stephens Company (EBSCO) database on the use of electronic communications to serve clients of the healthcare industry.
Today’s technology allows many opportunities for patient-centered care. Email, text messaging, Facebook, LinkedIn and Twitter offer today’s nurses a chance to modernize healthcare practitioner methods of patient interaction. The article cites a Pew Research Center study reporting 85% of American’s are online, and 55% of these people are using mobile devices (Weaver, Lindsay, Gitelman, 2012). These statistics suggest a public ready for new methods of interacting with healthcare providers.
Using modern communication technologies, nurses can educate the public about four changeable behaviors, identified by the Centers for Disease Control (CDC), as negatively affecting the health of Americans:
- Lack of Exercise
- Poor Nutrition
- Tobacco Use
- Excessive Alcohol Consumption
Nurses are in the best position to use technology to improve the health and communications practices between healthcare providers and patients. “Experience suggests that nursing leaders–and those who discover they can lead in this way–will seek the opportunities and efficiencies that electronic connections afford both their patients and them (Weaver, Lindsay, Gitelman, 2012).” If nurses are in the best position to use technology in modernizing healthcare service delivery, could these same practices be applied to public administration?
City governments have access to the same no-cost solutions as other for-profit organizations. YouTube and other social media offers free platforms for broadcasting and disseminating local government activities. A quick search for local municipalities’ use of technology proves there is still a lot of room for improvement by our local governments. The City of Papillion is a great example of a local government instituting best practices using electronic communication.
To remain relevant as a governing body, public administration must follow communication methods of the people governed. “If conversation norms govern how often we talk and with whom, there are other structures that govern what we talk about and how we talk about it, not only in conversations but also in media and other communication modes (Gastil, 2008, p. 226).”
City of Papillion. (n.d.). Retrieved November 30, 2013, from
City of Papillion. (n.d.). Retrieved November 30, 2013, from https://twitter.com/CityofPapillion
Papillion City Council for November 19, 2013 [Video file]. (2013, November 20).
Retrieved from http://www.youtube.com/
The healthcare hashtag project. (n.d.). Retrieved November 30, 2013, from
Weaver, B., Lindsay, B., & Gitelman, B. (2012). Communication technology and
social media: Opportunities and implications for healthcare systems.
Online Journal of Issues in Nursing, 17(3). http://dx.doi.org/10.3912/
- Social Media in Healthcare Quality | eHealth (ehealth.johnwsharp.com)
- Top 30 Healthcare Twitter Hashtags to use while Tweeting (medcitynews.com)
- Social Media and Healthcare: The Changing Face of Patient Interaction (healthsecuritysolutions.com)
- Top Trends in Social Medical Marketing (business2community.com)